Client:
National Cafe Supply
Tasks:

  • Developed B2B ecommerce platform

  • Successfully started and completed the first campaign to crowd-source green coffee from international markets, moving green coffee from a farm in Guatemala to coffee roasters around the USA

  • Created multi-channel marketing campaigns including direct mail, phone, email, and social media to attract new B2B customers – email open rates exceeded 40%

  • Leveraged Salesforce.com to strategically segment leads for channel marketing, leading to higher response rates